Hi, I'm Lindsay Halsey

I started in search engine marketing in 2008 by a roundabout route. At the time, I was a mountain guide and ski patroller. In my spare time, I taught myself to build websites. When I found myself skipping powder days while engrossed in a web project, I took it as a sign. I made the leap into SEO, drawn by the problem-solving and the constant learning it required.

I quickly found a natural fit for my background in guiding. While most SEO experts were making it seem complicated — operating in a back office with little transparency — I focused on making SEO approachable. I brought clients along in a collaborative partnership, treating every engagement as an opportunity to educate, not just execute.

That tendency toward education led me to co-found Pathfinder SEO, an SEO education software for web designers, agencies, and small business owners. Over nearly a decade, Lori and I built courses, ran coaching programs, and helped thousands of people navigate the ever-changing world of search. That chapter deepened my belief that education is the foundation of a great client partnership, and it shapes everything about how I work today.

Today, my professional focus is entirely on webShine. My approach remains the same: keep it simple and stay focused on the audience — not my audience, yours. By getting to know your business, your customers, and your goals, I build strategies that connect the right people to what you offer. I'm approachable, communicative, and responsive. And I genuinely love watching search marketing translate into real transformation for the businesses I work with.

When I'm not working, I'm a mom and wife. My family and I love to travel, especially anywhere with surf or mountains. I also run a nonprofit in Tanzania called To Return, which supports the education of children of porters and guides on Kilimanjaro.