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Where to Start with SEO Strategy for Local Businesses

By Lindsay Halsey | July 7, 2026
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Google Maps, your website copy, and reviews are the three places every local business should focus their SEO efforts first. Here is how each one builds visibility on Google and AI tools like ChatGPT and Google AI Overviews.

How to Make Your Small Business Visible on ChatGPT, Claude & Google AI Overviews

By Lindsay Halsey | July 1, 2026
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Building visibility in AI search starts with one thing: clear, specific content that tells AI engines who you are, what you offer, and who you serve. Here are four focused steps small businesses can take right now.

AI Search Is Here: What ChatGPT, Google AI Overviews, and Claude Mean for Small Businesses

By Lindsay Halsey | June 30, 2026
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Search has become fragmented. It’s not just Google anymore. Here’s what SEO, GEO, and AEO actually mean, and what your small business needs to know about building visibility in AI search.

SEO Hasn’t Been Replaced by AI Search & GEO. It’s the Foundation for It.

By Lindsay Halsey | June 26, 2026
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Investing in holistic SEO is investing in AI search. In this post I break down why the signals that build trust with Google are the same signals that drive visibility in ChatGPT, Claude, and Google’s AI Overviews.

Google Ads for Small Business

By Lindsay Halsey | April 2, 2024
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In the ever-evolving landscape of digital marketing, small businesses often struggle with finding the most effective strategies to boost visibility and attract customers. Among the infinite options available, Google Ads stands out as a game-changer for businesses of all sizes. Let’s delve into the key aspects, addressing common concerns and uncovering the benefits that make Google Ads a potent tool for small businesses.

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