Case Study
Breckenridge Tourism Office
Learn how Breckenridge increased their organic search traffic by 54%.
The Problem
Breckenridge Tourism Office was in the middle of a big website transition. Design, hosting, content, and CMS — it was all about to change. With organic search being their biggest traffic channel and the summer season just around the corner, there was a concern that the search engines would get lost in the shuffle. Traffic could decline, and sharply, despite all of the hard work going into the new website.
The Solution
The team at Breckenridge Tourism Office is super savvy in the digital space (award-winning, in fact). They reached out to webShine to express their concerns about organic traffic before their new website launched. Our solution focused on a monthly search engine optimization (SEO) campaign. We started with the transition basics — 301 redirects, keyword research, XML sitemaps, and on-site optimization. Once live, our strategy expanded to include a focus on the three spheres of SEO — expertise, authority, and trust.
webShine and BTO continue to collaborate today. Their web presence is evolving as their business and the search engine landscape evolve.
Results
After the new website launched, organic search traffic held steady for the first 6 weeks. This was a win! Traffic then picked up, and quickly! Organic search traffic grew 54% in the year following the site launch!
Today, Breckenridge sees a steadily growing presence in the organic space of Google, Yahoo, and Bing.