Search Marketing Blog

Keys to content marketing success

Avoid Corporate Claptrap, Tap into Human Emotion to Build Brand Awareness

By Jen Schneider | Dec 19, 2013

The Content Marketing Institute (CMI) held a webinar on December 18 about content strategy called “Roundtable: 5 Tips for Maximizing the ROI of Your Content Marketing Strategy”. The roundtable panelists were Joe Pulizzi of CMI, Ann Handley of MarketingProfs, and Steve Rotter of Brightcove.