RMI Expeditions

Photo: Linden Mallory for RMI Expeditions

Project Description

With over 45 years of mountain guiding excellence, RMI Expeditions is one of the premier guides services in the world. In 2012, RMI Expeditions came to webShine with a challenge―help them grow their international programs while maintaining their brand strength locally on Mt. Rainier. The RMI team is innovative, forward thinking and passionate, making the execution of search engine marketing campaigns a cinch.

Project Details

Services ― SEO, PPC
Industry ― Travel, Outdoors
Website ― www.rmiguides.com

Search Engine Optimization


The RMI Expeditions team is a content marketers dream, producing volumes of quality, unique and timely content.  As such, webShine can focus its SEO efforts elsewhere including on-site optimization, technical updates and off-site SEO.  Proof is in the pudding with consistent annual growth from organic search and ranking improvements in a competitive keyword space.

Pay Per Click


Speed and data are two of the great benefits of paid search. Paid search delivers targeted, quality traffic to your website immediately. webShine couples our paid search campaigns with Google Analytics and uses this wealth of data to customize and optimize each campaign for  RMI Expeditions. Our goal – maximize clicks, conversions, and new customers while minimizing cost per click.


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