Aspen Ideas Festival

Aspen Ideas Festival

Project Description

The Aspen Ideas Festival provides a platform for engaging dialogue on the ideas and issues that we face as a global community. Their annual festival brings together some of the foremost thinkers from around the globe to share ideas, generate discussion and inspire action. The Aspen Ideas Festival site contains a vast amount of content, allowing visitors to explore sessions from their computer, tablet or phone. webShine works with the Aspen Ideas Festival to ensure their wealth of content is introduced and consumed to the widest audience possible. Through the Google Grants program, the Aspen Ideas Festival receives in-kind advertising from Google which generates thousands of new visitors to the site each month.

Project Details

Services ― SEO, PPC
Industry ― Non Profit
Website ― www.aspenideas.org

Google Grant

Google offers free online advertising for non profits via their Google Grants program. The Aspen Ideas Festival is the recipient of a Google Grant and webShine manages the campaign on a daily basis to ensure the frequently updated content on the Aspen Ideas Festival website reaches a broad audience and trends with spikes in search volume.

Search Engine Optimization

webShine collaborates with the web team of the Aspen Ideas Festival to ensure the site meets SEO best practices. From ensuring the search engines have a smooth crawl and indexation process to optimizing new content, it’s an ongoing task on a large, frequently updated website.  The proof is in the pudding with steady annual growth from organic search.

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