Lunch & Learn at webShine

Lunch & Learn at webShine

To maintain our high quality of SEM services, the webShine team meets once a month over lunch for, what we have named “Lunch and Learn.” In each of these meetings, two or more of our team members present about topics pertinent to search engine marketing. In February, for example, we saw presentations on Screaming Frog’s features and the difference between http and https in regards to SEO. In our most recent lunch and learn we covered the link between Google Search Console and Google AdWords, along with copywriting best practices. Our PPC expert, Lori Calcott, started off with a useful and interesting presentation about connecting Google Search Console and Google AdWords. The data provided for accounts running both SEO and PPC campaigns simultaneously, is invaluable. The Paid & Organic report, made available once you have linked the two accounts, shows query information from Google Search Console along with the AdWords data for those terms. This comparative analysis allows us to see which keywords we are winning organically and which keywords have strong performance in the AdWords account.  We use this data to evaluate our AdWords cost and strategy, allowing us to provide more results at a lower cost. The second portion of our lunch and learn this month was presented by our designer and SEM manager, Jen Schneider. Her portion of the presentation covered copywriting best practices that she learned during an online copywriting course via Colorado Mountain College. We learned that using to many buzzwords, making technical errors and making assumptions were all bad practices when writing advertising copy. We also learned how concise, simplicity paired with a...
webShine Featured for Creative Holiday Facebook Contest

webShine Featured for Creative Holiday Facebook Contest

The webShine team is feeling merry, and not just because it’s the holiday season, and the lifts are spinning! ShortStack, an online platform that makes it easy to create contests for social media, recently highlighted a client’s Facebook contest in their holiday marketing email newsletter, Help for Holiday Marketing To-Do List. With the assistance of FootSteps Marketing, we created a Christmas-themed Facebook contest for Nyberg’s Ace. Here’s what ShortStack had to say about Nyberg’s Ace holiday contest: If you’re looking for a way to display the products or services you provide, but wishlists aren’t quite right for your business, then you might like our Pick a Box template. The “All I Want for Christmas” sweepstakes from Nyberg’s Ace uses the template in a unique way. Once users choose the product they like best, they are entered into a contest to win a $25 Nyberg’s Ace gift card. Each week there’s a new drawing, giving users the incentive to come back again and again to view new products throughout the holiday season. Check out the live Facebook contest (live November 28 – December 23, 2016), or view it below. Have a Contest in Mind? Are you interested in running a Facebook contest, or hosting a contest on your website? webShine can help. Contact us, and we’d love to hear what you have in...
Happy Holidays from the webShine Team

Happy Holidays from the webShine Team

Happy Holidays from Lori, Lindsay, Jen and Nancy! Here’s a photo from our holiday gathering, after celebrating with wine and a delicious meal. To embrace this season of giving, webShine donated to these non-profits: My Stuff Bags Foundation – http://www.mystuffbags.org/ To Return – www.toreturn.org Aspen Animal Foundation – https://www.dogsaspen.com/ Aspen Valley Ski & Snowboard Club – http://www.teamavsc.org/ We wish you the best of health and success in the New Year. Thank you for a lovely 2015....
The Google Partners Breakfast was a Rousing Success!

The Google Partners Breakfast was a Rousing Success!

We’d like to thank all who attended the Google Partners Breakfast this morning at the Aspen Square Hotel. We learned about the “Path to Purchase” from Andrew Nelson and Rohit Adukia of Google. Lori Calcott, co-partner of webShine, spoke about the latest developments in Google AdWords. One recent exciting feature is the ability to upload client email addresses and target those customers through their Google accounts. Andrew asked us if we had Googled “What does Google know about me?” None of us had, but he explained that we can look at our Google interests and profile and correct them if necessary. A more accurate profile will show more relevant ads when doing a Google search. If you’d like to hear about what’s new at Google, give us a call at  970.315.2157 or send an email. It was great to meet all of you, enjoy breakfast and learn about the latest Google...
More About Us

More About Us

webShine was founded in January of 2011 by Lori Calcott and Lindsay Reither Halsey. We’re located in Aspen, Colorado, more specifically at the base of Aspen Highlands. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and currently in Google AdWords, the Microsoft AdCenter, and Facebook Ads. She specializes in integrating paid search campaigns with search engine optimization through detailed analysis of performance statistics. When not at work, Lori spends time with her family (husband Aaron and two kids, Quintin and Camryn) and can often be found hiking and skiing the Highland Bowl. Lindsay is a mountain guide/ski patroller turned search engine marketer. She graduated from Dartmouth College with a degree in Economics. Originally from St. Louis, Missouri, Lindsay has been working in SEM and web analytics since 2008. Her primary interest is search engine optimization particularly in running Drupal SEO campaigns for small to large sized businesses. Outside of webShine, Lindsay skis, hikes, and bikes in the Aspen area. She also is the founder of a small non profit in Tanzania, To Return and continues to enjoy travel and guiding as time allows. Both Lori and Lindsay are Google Analytics and Google AdWords Individually...