Q&A with webShine’s New Digital Marketing Manager Erik Wardell

Q&A with webShine’s New Digital Marketing Manager Erik Wardell

Our newest employee Erik Wardell is tasked with elevating the webShine brand and promoting our suite of internet marketing solutions. We asked him a few questions to help us, and you, get to know him better. wS: What was it that made you want to work with webShine? EW: Helping good people and companies succeed in the often confusing world of internet marketing seemed quite rewarding and has proven to be exactly that thus far. wS: What is your favorite thing about living in the Roaring Fork Valley? EW: I’m constantly blown away by the amazing sense of community in this place where I get to live, work and play. wS: What are three books that have impacted your life? EW: The Art Of Happiness, Let My People Go Surfing and Slaughterhouse Five. wS: How about your favorite song? EW: In the Air Tonight by Phil Collins. Even though I wasn’t alive when it came out, I still have a serious appreciation for that drum solo. wS: If you could have a conversation with one living person, who would it be and why? EW: I would love to chat with Elon Musk to dive deeper into his fear of AI and find out what the future of technology holds in store for us. wS: What do you enjoy doing outside the office? EW: I love to travel and getting to know the places and cultures I visit through photography. Those are two passions I look forward to exploring for the rest of my life. wS: What’s one place you would like to visit that you have not? EW: My dream...
Learning the Conversation Stack at Google Partners Training in Boulder

Learning the Conversation Stack at Google Partners Training in Boulder

In late July, I left the mountains for sunny, bike-friendly Boulder to attend the Account Manager Specialist training at Google. When I walked into the Boulder Falls meeting room at Google Boulder, the training leader, G.A. Bartick, warmly welcomed me. I’ve never witnessed anyone greet one person after another after another with endless genuine enthusiasm, until G.A. I was impressed, and thought this workshop might be different from what I expected, a thought that proved to be true. The first exercise of the day? Stand up, push in your chairs, give a high five to 5 strangers in the room, and tell them, “Google rocks!” Back at our seats, G.A. asked us to create a 9 item list, which included a starter’s pistol and an airplane with tennis rackets for wings. This 9 item list is what G.A. called a conversation stack. So far, high fives and a list of random objects weren’t my expectation. I wondered, “Where’s the slide presentation? The cheesy Powerpoint graphics? Where’s the familiar?” The familiar, the comfortable took the day off. Back to the starter’s pistol and tennis racket airplane. What do these objects have to do with an Account Manager Specialist’s job? Everything. In fact, these objects are the key to having a meaningful conversation with anyone, anywhere, anytime. When you learn the conversation stack, you begin by writing down the list of objects, unadorned. To commit these objects to memory, you adorn them, you describe them. Working as a group, one person transformed a plain old starter’s pistol into a purple starter’s pistol ― Prince would approve! Another attendee turned the airplane...
Lunch & Learn at webShine

Lunch & Learn at webShine

To maintain our high quality of SEM services, the webShine team meets once a month over lunch for, what we have named “Lunch and Learn.” In each of these meetings, two or more of our team members present about topics pertinent to search engine marketing. In February, for example, we saw presentations on Screaming Frog’s features and the difference between http and https in regards to SEO. In our most recent lunch and learn we covered the link between Google Search Console and Google AdWords, along with copywriting best practices. Our PPC expert, Lori Calcott, started off with a useful and interesting presentation about connecting Google Search Console and Google AdWords. The data provided for accounts running both SEO and PPC campaigns simultaneously, is invaluable. The Paid & Organic report, made available once you have linked the two accounts, shows query information from Google Search Console along with the AdWords data for those terms. This comparative analysis allows us to see which keywords we are winning organically and which keywords have strong performance in the AdWords account.  We use this data to evaluate our AdWords cost and strategy, allowing us to provide more results at a lower cost. The second portion of our lunch and learn this month was presented by our designer and SEM manager, Jen Schneider. Her portion of the presentation covered copywriting best practices that she learned during an online copywriting course via Colorado Mountain College. We learned that using to many buzzwords, making technical errors and making assumptions were all bad practices when writing advertising copy. We also learned how concise, simplicity paired with a...
webShine Featured for Creative Holiday Facebook Contest

webShine Featured for Creative Holiday Facebook Contest

The webShine team is feeling merry, and not just because it’s the holiday season, and the lifts are spinning! ShortStack, an online platform that makes it easy to create contests for social media, recently highlighted a client’s Facebook contest in their holiday marketing email newsletter, Help for Holiday Marketing To-Do List. With the assistance of FootSteps Marketing, we created a Christmas-themed Facebook contest for Nyberg’s Ace. Here’s what ShortStack had to say about Nyberg’s Ace holiday contest: If you’re looking for a way to display the products or services you provide, but wishlists aren’t quite right for your business, then you might like our Pick a Box template. The “All I Want for Christmas” sweepstakes from Nyberg’s Ace uses the template in a unique way. Once users choose the product they like best, they are entered into a contest to win a $25 Nyberg’s Ace gift card. Each week there’s a new drawing, giving users the incentive to come back again and again to view new products throughout the holiday season. Check out the live Facebook contest (live November 28 – December 23, 2016), or view it below. Have a Contest in Mind? Are you interested in running a Facebook contest, or hosting a contest on your website? webShine can help. Contact us, and we’d love to hear what you have in...
Happy Holidays from the webShine Team

Happy Holidays from the webShine Team

Happy Holidays from Lori, Lindsay, Jen and Nancy! Here’s a photo from our holiday gathering, after celebrating with wine and a delicious meal. To embrace this season of giving, webShine donated to these non-profits: My Stuff Bags Foundation – http://www.mystuffbags.org/ To Return – www.toreturn.org Aspen Animal Foundation – https://www.dogsaspen.com/ Aspen Valley Ski & Snowboard Club – http://www.teamavsc.org/ We wish you the best of health and success in the New Year. Thank you for a lovely 2015....
The Google Partners Breakfast was a Rousing Success!

The Google Partners Breakfast was a Rousing Success!

We’d like to thank all who attended the Google Partners Breakfast this morning at the Aspen Square Hotel. We learned about the “Path to Purchase” from Andrew Nelson and Rohit Adukia of Google. Lori Calcott, co-partner of webShine, spoke about the latest developments in Google AdWords. One recent exciting feature is the ability to upload client email addresses and target those customers through their Google accounts. Andrew asked us if we had Googled “What does Google know about me?” None of us had, but he explained that we can look at our Google interests and profile and correct them if necessary. A more accurate profile will show more relevant ads when doing a Google search. If you’d like to hear about what’s new at Google, give us a call at  970.315.2157 or send an email. It was great to meet all of you, enjoy breakfast and learn about the latest Google...