webShine Featured for Creative Holiday Facebook Contest

webShine Featured for Creative Holiday Facebook Contest

The webShine team is feeling merry, and not just because it’s the holiday season, and the lifts are spinning! ShortStack, an online platform that makes it easy to create contests for social media, recently highlighted a client’s Facebook contest in their holiday marketing email newsletter, Help for Holiday Marketing To-Do List. With the assistance of FootSteps Marketing, we created a Christmas-themed Facebook contest for Nyberg’s Ace. Here’s what ShortStack had to say about Nyberg’s Ace holiday contest: If you’re looking for a way to display the products or services you provide, but wishlists aren’t quite right for your business, then you might like our Pick a Box template. The “All I Want for Christmas” sweepstakes from Nyberg’s Ace uses the template in a unique way. Once users choose the product they like best, they are entered into a contest to win a $25 Nyberg’s Ace gift card. Each week there’s a new drawing, giving users the incentive to come back again and again to view new products throughout the holiday season. Check out the live Facebook contest (live November 28 – December 23, 2016), or view it below. Have a Contest in Mind? Are you interested in running a Facebook contest, or hosting a contest on your website? webShine can help. Contact us, and we’d love to hear what you have in...
Facebook. Twitter. Instagram. What platform should I choose?

Facebook. Twitter. Instagram. What platform should I choose?

Do the words “social media” strike terror in your heart? Or have you enthusiastically jumped into the social world with both feet? Either way, social media is a force that every business needs to manage and review regularly. What’s the definition of Social Media? Social media are websites and apps that engage customers to share content and participate in virtual communities. Some examples are Facebook, Twitter, Instagram and Pinterest. Social media differs from traditional media in that it allows people to co-create, share, discuss, and change user-generated content. For the first time in history, people have a direct, real-time access and interaction with companies and their client base. At the same time, businesses have a new found wealth of market information by using social media metrics. Why is Social Media Important for my Business? Besides the primary purpose of building relationships in different channels, social media has an important role in organic search strategies. 1. Link potential Let’s say you publish on Facebook about your new storefront location for craft coffee. A local reporter sees it, writes an article and links back to your website. Links to your website help to increase your SEO power, especially when the link comes from an authoritative source. 2. Search Volume Social media helps to get your brand out to a wider audience. This increases the overall awareness of your brand, which can lead to more searches for your business. When Google sees that more searches are being conducted for your brand, they view that brand as more popular and award a higher search ranking. 3. Traffic Volume Social media can improve the amount...

Top 5 Takeaways from the 2011 Aspen Business Expo

On Wednesday I spent the afternoon at the annual Aspen Business Expo listening to three panels about social media. A big thank you to the Aspen Chamber and all of the speakers for a great event, and to the St. Regis Aspen for hosting. Sitting in the audience being reminded of the fundamentals of social media and hearing from industry experts about the perceived direction of different social platforms, I felt juxtaposed between being in the search/social industry and also a small business owner in Aspen. I didn’t need to be convinced that social media is important. As a search engine marketer, I tell this to my customers daily. But, as you can tell from my lack of participation personally and professional on Twitter and Facebook, I experience the same challenge as the other attendees of not having enough time in the day. I took away a lot of tips and tricks from the panelists who also have busy jobs and lives, but find time to participate in social media and seem to enjoy it thoroughly. My top five takeaways are as follows. 1. Social Media Allows a Business to Connect with its Community – While it is hard to directly quantify the value of a Fackbook like or Twitter follower, there is undeniably tremendous value and RIO from social media. I was reminded of Cory Booker, the major of Newark who spoke at the Aspen Ideas Festival in 2011 and stated that social media allows him to connect on a daily, even hourly basis with his community which is invaluable as a leader. So to for business owners....
Facebook in Tanzania

Facebook in Tanzania

In early February I spent a week in Moshi, Tanzania visiting friends and checking on the progress of To Return, a non profit organization dedicated to promoting education for the children of porters and guides on Mt. Kilimanjaro. The week was packed with visits to schools, families, and spending time with students who have received scholarships from To Return. One afternoon Joel, a local guide, and I meet in an internet cafe to talk about Facebook. Joel has lead countless climbers to the top of Mt. Kilimanjaro and was about to take us on safari to the Serengeti. He keeps in touch with past customers via email, and was curious to learn more about Facebook. Over the course of a few short lessons, Joel created a Facebook profile and is now able to connect with his customers in a new way – sharing photos and updates of his recent trips over Facebook. webShine is dedicated to making a lasting positive impact both locally and globally. In addition to discounted rates for non profits, the webShine team is committed to helping local businesses in developing countries enter into the online space via social media and search engine...