Google Ad Grants: 3 Things to Know

Google Ad Grants: 3 Things to Know

As a registered 501c3 non-profit, both you and the federal government have recognized that your business does good in the world. Fortunately for every non-profit Google wants to recognize you too. Google Ad Grants offer any registered 501c3 non-profit $10,000 of in-kind advertising on their search engine marketing platform Google AdWords. Must be a joke, right? Nope! Here are 3 things to know about Google Ad Grants: The Process: Obtaining your free advertising dollars from Google is somewhat easy. It’s not tie your shoes easy but, it is easy. There are a few main steps. First, the non-profit must register, using their EIN, with TechSoup, an independent non-profit verifier. Once verified the organization will use their “TechSoup Token” to create a Google For Non-Profits Account. Once your account is created you’ll see an option to create your AdWords account in the main interface. Click the link and you’re on your way! Eligibility Guidelines: Unfortunately, not all registered 501c3 non-profits are eligible for Google Grants. If your non-profit is a governmental entity or organization, a hospital or health care organization or a school, academic institution or university you are not eligible for Google Ad Grants. If you are an educational institution though make sure to visit Google For Education for other opportunities. Timeline: Although it would be great if all the services provided by Google and its partners were instantaneous, we all know that’s not the way of the world. The Google Ad Grant process, like all things, takes time. When we are setting up a Google For Nonprofits account here at webShine we make sure to allow up to...
Introducing Expanded Text Ads

Introducing Expanded Text Ads

Last month Google released a new ad format—expanded text ads. And, it’s kinda a big deal. Why? Expanded text ads include over 50% more characters than their old, standard ad format. Take a look at the before and after. Before In the standard ad format the headline was limited to 25 characters and the ad text was limited to 70 characters with 35 characters in one line and 35 characters in the second line. If your ad text didn’t divide perfectly between lines, well, sorry Charlie. After Introducing expanded text ads… The new and improved ad format allows for 30 characters in the headline, plus a second headline with another 30 characters and a full 80 characters for a description, with no line division. In addition, the display URL is designed to hold another 30 characters via two new “path fields” to help users understand where the ad will take them. The logic? Mobile. Google is definitely pushing “mobile-first”, and this update is geared toward providing catching headlines on mobile devices. From Google: Our research shows longer ad headlines are more useful to mobile users because they provide additional information about your business before they click your ad. No longer do we need to duplicate ads for mobile devices; the new format is mobile-optimized, and ads are automatically formatted for mobile devices. Here at webShine we have been working hard to implement ads in the new format for all our clients, and look forward to seeing the data (aka: improved click-through-rates!) in the coming...
Google is No Longer Showing Right Side Ads on the Desktop

Google is No Longer Showing Right Side Ads on the Desktop

Google continues to tweak the way it presents search results. This latest change has ramifications for both organic and paid search campaigns. The Change Google is removing text ads from the right side of desktop search and placing ads at the top and sometimes bottom of the page. For “highly commercial” search terms, there may be 4 ads instead of 3 at the top of Search Engine Results Pages (SERPs), as shown below. Although ads will be removed from the right-side, Product Listing Ads (PLAs) and Knowledge Graph boxes can still appear in this space. Reasons for The Change Google has shown that it values mobile search and wants to align the desktop experience with the mobile experience. Since smartphones can only display one column on the screen, no right sidebar ads can appear. By removing the right-side ads from desktop search, the results will be similar between the desktop and mobile screens. Another speculation for the change is that Google realizes that click-through-rate for right-side ads is poor. New elements such as Knowledge Panels have pressed right-hand ads down the page. The expected cost-per-click (CPC) inflation from focusing on the top of the page is expected to be more profitable in the long run. What Does this Change Mean for My Business? With 4 paid search ads taking up top of the page real estate, the organic search results may appear “below the fold”, an area that searchers need to scroll down to see. This results in organic space is being even more precious and leads to an increased laser-like focus on SEO. It is possible that click...
The Google Partners Breakfast was a Rousing Success!

The Google Partners Breakfast was a Rousing Success!

We’d like to thank all who attended the Google Partners Breakfast this morning at the Aspen Square Hotel. We learned about the “Path to Purchase” from Andrew Nelson and Rohit Adukia of Google. Lori Calcott, co-partner of webShine, spoke about the latest developments in Google AdWords. One recent exciting feature is the ability to upload client email addresses and target those customers through their Google accounts. Andrew asked us if we had Googled “What does Google know about me?” None of us had, but he explained that we can look at our Google interests and profile and correct them if necessary. A more accurate profile will show more relevant ads when doing a Google search. If you’d like to hear about what’s new at Google, give us a call at  970.315.2157 or send an email. It was great to meet all of you, enjoy breakfast and learn about the latest Google...
webShine is Hosting a Google Partners Digital Breakfast

webShine is Hosting a Google Partners Digital Breakfast

Learn more about Google AdWords from industry experts including Lori Calcott of webShine ― author of The Definitive Guide to Google AdWords ― and from Google, Andrew Nelson and Rohit Adukia. 9:00 – 9:30 | Breakfast and Introduction 9:30 – 10:30 | Presentation – What’s new at Google, the latest on remarketing & Google AdWords for local businesses. 10:30 – 11:00 | Networking The event is free, and your RSVP is kindly requested. Wednesday, November 18th in the Aspen Square Conference Room RSVP & Learn...
webShine Goes to Google!

webShine Goes to Google!

We are excited to announce that webShine was selected to participate in the 5th annual Google All-Stars Summit. As a selected agency in this program, we won a one-day trip the Google Headquarters in San Jose, California. Although the trip was short, Google kept us busy. The day was filled with a variety of speakers focusing on optimization techniques, products updates, marketing theory and Google innovation philosophy. Of course, a trip to Google would not be complete without a tour of their amazing campus which includes everything from lap pools, hair salons and volleyball courts (they’re just missing a ski resort.) In true Google-style, they treated us to a party, complete with an adult bouncy house and local wine tasting. Here are some of our favorite take aways: We are in the “Participation Age” and are consumers are our best content creators. Engagement is extremely valuable. Aim to create content that is able to educate, entertain and inspire. Moments marketing allows you to take advantage of micro-moments. Searches that include phrases such as “near me” and “near by” have doubled over the past year. Identifying your customers micro-moments then ensure you are there when they are searching. Google’s 10X Innovation: Google believes that innovation can come from anywhere and encourage their employees to not only think out of the box but think big. Google is committed to improving their Partners Program and webShine will continue to be an active member.  The All-Stars competition is on-going and our goal is earn enough new clients to participate in the summit again next...