Google Ad Grants: 3 Things to Know

Google Ad Grants: 3 Things to Know

As a registered 501c3 non-profit, both you and the federal government have recognized that your business does good in the world. Fortunately for every non-profit Google wants to recognize you too. Google Ad Grants offer any registered 501c3 non-profit $10,000 of in-kind advertising on their search engine marketing platform Google AdWords. Must be a joke, right? Nope! Here are 3 things to know about Google Ad Grants: The Process: Obtaining your free advertising dollars from Google is somewhat easy. It’s not tie your shoes easy but, it is easy. There are a few main steps. First, the non-profit must register, using their EIN, with TechSoup, an independent non-profit verifier. Once verified the organization will use their “TechSoup Token” to create a Google For Non-Profits Account. Once your account is created you’ll see an option to create your AdWords account in the main interface. Click the link and you’re on your way! Eligibility Guidelines: Unfortunately, not all registered 501c3 non-profits are eligible for Google Grants. If your non-profit is a governmental entity or organization, a hospital or health care organization or a school, academic institution or university you are not eligible for Google Ad Grants. If you are an educational institution though make sure to visit Google For Education for other opportunities. Timeline: Although it would be great if all the services provided by Google and its partners were instantaneous, we all know that’s not the way of the world. The Google Ad Grant process, like all things, takes time. When we are setting up a Google For Nonprofits account here at webShine we make sure to allow up to...

Google Grants for Nonprofits

Is your organization a non-profit? Did you know that you could be eligible for up to $10,000 a month in free advertising from Google? The Google Grants program was started in 2003 with the mission of helping non-profits increase their reach by providing access to free ads on Google.com and free use of Google products. The Google Grants programs is part a larger program within Google called Google for Nonprofits, which also includes YouTube for Nonprofits, Google Earth Outreach Grants, and Google Apps for Nonprofits. To be eligible to participate in the program, your organization must be a 501(c)(3) and located in the United States. Your site cannot display revenue-generating ads. Overall, the application process is simple. The first step is to be accepted into the Google Grants program by supplying your Employer Identification Number. Once you have submitted your application, it can take up to six weeks to hear back from Google regarding your approval. Once are you accepted into Google for Nonprofits, you are eligible for all products included in the program, including Google Grants, which is the AdWords portion of the program. There are a few differences in how the account should be managed. First, do not add credit card information, although you will be prompted. Second, the upper limit on bids is set at $2 per click. (This limit was recently increased from $1.) You can only run text ads, and ads can only run on Google.com. Lastly, set your daily budget to $330 per day. Obviously, you can only run ads related to your services and programs. Google does require that you actively manage...