Google Grants for Nonprofits

Is your organization a non-profit? Did you know that you could be eligible for up to $10,000 a month in free advertising from Google? The Google Grants program was started in 2003 with the mission of helping non-profits increase their reach by providing access to free ads on Google.com and free use of Google products. The Google Grants programs is part a larger program within Google called Google for Nonprofits, which also includes YouTube for Nonprofits, Google Earth Outreach Grants, and Google Apps for Nonprofits. To be eligible to participate in the program, your organization must be a 501(c)(3) and located in the United States. Your site cannot display revenue-generating ads. Overall, the application process is simple. The first step is to be accepted into the Google Grants program by supplying your Employer Identification Number. Once you have submitted your application, it can take up to six weeks to hear back from Google regarding your approval. Once are you accepted into Google for Nonprofits, you are eligible for all products included in the program, including Google Grants, which is the AdWords portion of the program. There are a few differences in how the account should be managed. First, do not add credit card information, although you will be prompted. Second, the upper limit on bids is set at $2 per click. (This limit was recently increased from $1.) You can only run text ads, and ads can only run on Google.com. Lastly, set your daily budget to $330 per day. Obviously, you can only run ads related to your services and programs. Google does require that you actively manage...