webShine is Hosting a Google Partners Digital Breakfast

webShine is Hosting a Google Partners Digital Breakfast

Learn more about Google AdWords from industry experts including Lori Calcott of webShine ― author of The Definitive Guide to Google AdWords ― and from Google, Andrew Nelson and Rohit Adukia. 9:00 – 9:30 | Breakfast and Introduction 9:30 – 10:30 | Presentation – What’s new at Google, the latest on remarketing & Google AdWords for local businesses. 10:30 – 11:00 | Networking The event is free, and your RSVP is kindly requested. Wednesday, November 18th in the Aspen Square Conference Room RSVP & Learn...

SEO or Inbound Marketing?

Last week I attended MozCon in Seattle, an in-bound marketing conference with a focus on SEO. My primary goal was to ensure that our search engine optimization campaigns are operating at the forefront of the industry and that we are doing everything we can to drive quality traffic and sales for our customers. Secondly, I was curious as to the evolution of SEO and inbound marketing. Industry thought leaders are moving away from specialization and towards the broader and more nebulous term, inbound marketing. Take for example the host of the event, formerly SEOmoz and now Moz. The primary argument for the shift is that to be successful in SEO, a marketer needs to go beyond on-page optimization, technical SEO and link building. Success in organic search includes email marketing, conversion optimization, content marketing, social media and more. Thus as SEOs a more general term is needed to describe what it is that we do. Can I continue to focus exclusively on SEO without getting left behind? Is webShine in fact an inbound marketing company despite our claims to be a search engine marketing agency? Are we limiting our services and restricting our customers? In short, yes, no and no. At webShine, we’ll continue to focus on technical aspects of SEO and while also increasing our skills in search engine marketing. Our operations go beyond on-page optimization, link building and technical SEO into the additional arenas required to be successful with today’s search engines. To do so, webShine will continue to collaborate with teams in each marketing arena which is not exclusively our role, but is required for success...

What’s New at webShine

Reports – webShine launched new monthly reports for our search engine marketing customers. The reports provide a one-page executive overview along with supporting data on a custom basis for each customer. Download a sample report and let us know what you think. Infograph & Case Study – webShine’s infographic on 2012 customer results is now available. Also, we recently released a PPC case study. Learn more about search engine marketing return on investment and contact us for a free assessment. Local Search – Our local search campaigns are revamped for 2013 to provide our customers with real time ability to update listings across a comprehensive network and monitor reviews in real time. Office – We moved … down the hall. Our new office is slope side at Aspen Highlands. Stop by 0197 Prospector Road, Suite 2103 and say hello. Name – In September, webShine partner, Lindsay Reither got married. It took a few months, but Lindsay Reither is now Lindsay Halsey....