Q&A with webShine’s New Digital Marketing Manager Erik Wardell

Q&A with webShine’s New Digital Marketing Manager Erik Wardell

Our newest employee Erik Wardell is tasked with elevating the webShine brand and promoting our suite of internet marketing solutions. We asked him a few questions to help us, and you, get to know him better. wS: What was it that made you want to work with webShine? EW: Helping good people and companies succeed in the often confusing world of internet marketing seemed quite rewarding and has proven to be exactly that thus far. wS: What is your favorite thing about living in the Roaring Fork Valley? EW: I’m constantly blown away by the amazing sense of community in this place where I get to live, work and play. wS: What are three books that have impacted your life? EW: The Art Of Happiness, Let My People Go Surfing and Slaughterhouse Five. wS: How about your favorite song? EW: In the Air Tonight by Phil Collins. Even though I wasn’t alive when it came out, I still have a serious appreciation for that drum solo. wS: If you could have a conversation with one living person, who would it be and why? EW: I would love to chat with Elon Musk to dive deeper into his fear of AI and find out what the future of technology holds in store for us. wS: What do you enjoy doing outside the office? EW: I love to travel and getting to know the places and cultures I visit through photography. Those are two passions I look forward to exploring for the rest of my life. wS: What’s one place you would like to visit that you have not? EW: My dream...

Think Content Presentation: A Discussion of Flat Design & Invisible Design

A huge component of the content marketing puzzle is determining how the content is ultimately packaged and presented to the target audience. According to a recent New York Times article written by Nick Bilton, one current graphic design trend involves flat design. The flat design movement is quite possibly most obvious in Microsoft’s unveiling of the Windows 8 interface, which features a layout of vibrantly colored rectangles. Another prime example of flat design is the webShine website itself, wherein we employ neither gradients nor shadows nor any other shading technique. In pondering the gravitation towards flat design, the question arises as to why flat design has become so prevalent. According to Bilton’s article, flat design has been largely influenced by the increasing demand for mobile device design. Not only do flat designs demand less in terms of overall load time, but for content consumption, flat designs establish a clean virtual environment in which to acquire and share information. Therefore, the whole point of flat design in today’s world is to optimize the visual experience by eliminating as many distractions as possible. With flat design, the focus is on delivering the content in a clean and simple package. In fact, flat design might even be equated with invisible design. In the book Just My Type by Simon Garfield, Adrian Frutiger, the revered type designer behind the typeface Frutiger, made an interesting point about the role of design in saying that, “if you remember the shape of your spoon at lunch, it is the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the...