The Importance of Quality Meta Tags

The Importance of Quality Meta Tags

Page titles and meta descriptions are key elements of your website’s content. Let’s explore what page titles and meta descriptions are, why they are important and recommendations for best practices. Definitions Page Title (aka Title Tag) A Page Title is an accurate and short designation of a page’s content. This short description helps a user to determine which websites are worthy of a click. Oftentimes, the structure of the Page Title is set up with a pipe to separate the page topic from the brand name, like this: Featured Clients | webShine. Page Titles appear in the browser tab: Page Titles also show up in the snippet (summary) on the Search Engine Results Page (SERP). Meta Descriptions These are the short summaries of web pages that appear in SERPs and on related content pages, such as blogs.If a user searches for keywords that are found in the meta description, they are bolded. This emphasis focuses the search results on meta descriptions that use highly relevant keywords and gives greater visibility to your brand. Important? In short, yes, page titles and meta descriptions are hugely important.  They provide you with an opportunity to market your webpages in the Search Engines Results Pages as noted in the images above.   They also give the search engines insight as to a page’s primary content focus in the header of each page.   Historically, they provided an opportunity to infuse keywords in a page. They still do act as an area of opportunity for keyword usage, but we suggest a softer sell for both users and search engines to meet 2016 best practices. Recommendations SEO...
Google is No Longer Showing Right Side Ads on the Desktop

Google is No Longer Showing Right Side Ads on the Desktop

Google continues to tweak the way it presents search results. This latest change has ramifications for both organic and paid search campaigns. The Change Google is removing text ads from the right side of desktop search and placing ads at the top and sometimes bottom of the page. For “highly commercial” search terms, there may be 4 ads instead of 3 at the top of Search Engine Results Pages (SERPs), as shown below. Although ads will be removed from the right-side, Product Listing Ads (PLAs) and Knowledge Graph boxes can still appear in this space. Reasons for The Change Google has shown that it values mobile search and wants to align the desktop experience with the mobile experience. Since smartphones can only display one column on the screen, no right sidebar ads can appear. By removing the right-side ads from desktop search, the results will be similar between the desktop and mobile screens. Another speculation for the change is that Google realizes that click-through-rate for right-side ads is poor. New elements such as Knowledge Panels have pressed right-hand ads down the page. The expected cost-per-click (CPC) inflation from focusing on the top of the page is expected to be more profitable in the long run. What Does this Change Mean for My Business? With 4 paid search ads taking up top of the page real estate, the organic search results may appear “below the fold”, an area that searchers need to scroll down to see. This results in organic space is being even more precious and leads to an increased laser-like focus on SEO. It is possible that click...
Facebook. Twitter. Instagram. What platform should I choose?

Facebook. Twitter. Instagram. What platform should I choose?

Do the words “social media” strike terror in your heart? Or have you enthusiastically jumped into the social world with both feet? Either way, social media is a force that every business needs to manage and review regularly. What’s the definition of Social Media? Social media are websites and apps that engage customers to share content and participate in virtual communities. Some examples are Facebook, Twitter, Instagram and Pinterest. Social media differs from traditional media in that it allows people to co-create, share, discuss, and change user-generated content. For the first time in history, people have a direct, real-time access and interaction with companies and their client base. At the same time, businesses have a new found wealth of market information by using social media metrics. Why is Social Media Important for my Business? Besides the primary purpose of building relationships in different channels, social media has an important role in organic search strategies. 1. Link potential Let’s say you publish on Facebook about your new storefront location for craft coffee. A local reporter sees it, writes an article and links back to your website. Links to your website help to increase your SEO power, especially when the link comes from an authoritative source. 2. Search Volume Social media helps to get your brand out to a wider audience. This increases the overall awareness of your brand, which can lead to more searches for your business. When Google sees that more searches are being conducted for your brand, they view that brand as more popular and award a higher search ranking. 3. Traffic Volume Social media can improve the amount...
301 Redirects: What Are They, and Why Are They Important?

301 Redirects: What Are They, and Why Are They Important?

Perhaps you’ve redesigned or updated your website recently. During these changes, some of your pages may have moved or been deleted. This begs the question: What happens when a user tries to access those pages that are no longer at the web address (URL)? If the unavailable pages are not redirected, clients may get a page like this when clicking a bookmark or by typing in the address. To avoid sending customers to your 404 “This page cannot be found” error, it’s best to use a 301 redirect. A 301 redirect is a permanent redirect that points one URL (the old one) to another URL (the new one). To put it another way, a 301 redirect says “The page that used to exist here is now at this location.” When users land on a 404 error page, it creates a poor user experience, search engine ranking power is lost and repeat visitors disappear. No one wants this to happen! “301” refers to the web status code for this type of redirect.  They also impact the search engines who have indexed the original content and will continue to look for it at the original URL until directed otherwise via the 301 redirects. How are 301 redirects put into practice? It’s relatively easy to implement redirects. First run a “crawl” on your site to find the addresses that are missing or changed. Then take the crawl export and match new pages with the phantom pages. Third, implement the redirects on your website in your content management system or htaccess file. With properly implemented 301 redirects you can avoid lost ranking, web...
Happy Holidays from the webShine Team

Happy Holidays from the webShine Team

Happy Holidays from Lori, Lindsay, Jen and Nancy! Here’s a photo from our holiday gathering, after celebrating with wine and a delicious meal. To embrace this season of giving, webShine donated to these non-profits: My Stuff Bags Foundation – http://www.mystuffbags.org/ To Return – www.toreturn.org Aspen Animal Foundation – https://www.dogsaspen.com/ Aspen Valley Ski & Snowboard Club – http://www.teamavsc.org/ We wish you the best of health and success in the New Year. Thank you for a lovely 2015....