Google Ad Grants: 3 Things to Know

Google Ad Grants: 3 Things to Know

As a registered 501c3 non-profit, both you and the federal government have recognized that your business does good in the world. Fortunately for every non-profit Google wants to recognize you too. Google Ad Grants offer any registered 501c3 non-profit $10,000 of in-kind advertising on their search engine marketing platform Google AdWords. Must be a joke, right? Nope! Here are 3 things to know about Google Ad Grants: The Process: Obtaining your free advertising dollars from Google is somewhat easy. It’s not tie your shoes easy but, it is easy. There are a few main steps. First, the non-profit must register, using their EIN, with TechSoup, an independent non-profit verifier. Once verified the organization will use their “TechSoup Token” to create a Google For Non-Profits Account. Once your account is created you’ll see an option to create your AdWords account in the main interface. Click the link and you’re on your way! Eligibility Guidelines: Unfortunately, not all registered 501c3 non-profits are eligible for Google Grants. If your non-profit is a governmental entity or organization, a hospital or health care organization or a school, academic institution or university you are not eligible for Google Ad Grants. If you are an educational institution though make sure to visit Google For Education for other opportunities. Timeline: Although it would be great if all the services provided by Google and its partners were instantaneous, we all know that’s not the way of the world. The Google Ad Grant process, like all things, takes time. When we are setting up a Google For Nonprofits account here at webShine we make sure to allow up to...
Lunch & Learn at webShine

Lunch & Learn at webShine

To maintain our high quality of SEM services, the webShine team meets once a month over lunch for, what we have named “Lunch and Learn.” In each of these meetings, two or more of our team members present about topics pertinent to search engine marketing. In February, for example, we saw presentations on Screaming Frog’s features and the difference between http and https in regards to SEO. In our most recent lunch and learn we covered the link between Google Search Console and Google AdWords, along with copywriting best practices. Our PPC expert, Lori Calcott, started off with a useful and interesting presentation about connecting Google Search Console and Google AdWords. The data provided for accounts running both SEO and PPC campaigns simultaneously, is invaluable. The Paid & Organic report, made available once you have linked the two accounts, shows query information from Google Search Console along with the AdWords data for those terms. This comparative analysis allows us to see which keywords we are winning organically and which keywords have strong performance in the AdWords account.  We use this data to evaluate our AdWords cost and strategy, allowing us to provide more results at a lower cost. The second portion of our lunch and learn this month was presented by our designer and SEM manager, Jen Schneider. Her portion of the presentation covered copywriting best practices that she learned during an online copywriting course via Colorado Mountain College. We learned that using to many buzzwords, making technical errors and making assumptions were all bad practices when writing advertising copy. We also learned how concise, simplicity paired with a...

A Strategic Approach To Small Business SEO

Here at webShine we often work with small, local clients to execute SEO strategies. Often we hear the question, “how can we compete with [large company] on the search engine results page?” It’s a legitimate question and the task of competing with large, big-budget SEO operations is a tough one. Fortunately, what big companies gain through resources and sheer size they lose in nimbleness, creativity and authenticity. As an example, let’s look at the advantages of a large travel company such as Expedia or Travelocity. These larger sites have a strong “domain authority” which means Google knows and trust them, they have lots of links into and out of there sites and they have a lot of resources! In comparison, here are a few advantages of smaller companies. Smaller sites can be nimble in their keyword focus, changing keywords as needed. While Expedia can’t give specific focus or favoritism to a location, such as Aspen, a smaller more focused company can. Lastly, small companies can be authentic. Although Travelocity might have content about Aspen attractions a smaller travel company, based in the area, can provide unique and completely authentic content about Aspen. An advantage that can make all the difference. Now that we understand the competitive advantages, we can start to identify the actions smaller companies can take to compete on the search engine results page.   Compete for Long Tail Keywords Long tail keywords can be a great way to compete in specific niche’s because large companies like Expedia aren’t going to be trying to show up for “best Aspen snowmobile guiding service” whereas a smaller business can...
webShine is proud to Announce its Status as a Google Premier Partner

webShine is proud to Announce its Status as a Google Premier Partner

    webShine is proud to announce that we have been selected as a Google Premier Partner. Google selects Premier Partners by assessing an agencies volume of work, performance in the marketplace, and number of certified specialists on staff. Due to our strong performance for clients in the past as well as our commitment to best practices webShine easily met the criteria for a Premier Partnership badge. Google says, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.” – Google AdWords Blog  With our new Premier Badge, we receive benefits that will help us continue to serve our clients. A few notable benefits include: Access to beta versions of Google Products Insights on specific campaigns from Google Case studies and industry insights Of course we are excited to be recognized by Google for our performance but we are even more excited to utilize these new resources to continue to provide high-quality, consistent results for our...