webShine Featured for Creative Holiday Facebook Contest

webShine Featured for Creative Holiday Facebook Contest

The webShine team is feeling merry, and not just because it’s the holiday season, and the lifts are spinning! ShortStack, an online platform that makes it easy to create contests for social media, recently highlighted a client’s Facebook contest in their holiday marketing email newsletter, Help for Holiday Marketing To-Do List. With the assistance of FootSteps Marketing, we created a Christmas-themed Facebook contest for Nyberg’s Ace. Here’s what ShortStack had to say about Nyberg’s Ace holiday contest: If you’re looking for a way to display the products or services you provide, but wishlists aren’t quite right for your business, then you might like our Pick a Box template. The “All I Want for Christmas” sweepstakes from Nyberg’s Ace uses the template in a unique way. Once users choose the product they like best, they are entered into a contest to win a $25 Nyberg’s Ace gift card. Each week there’s a new drawing, giving users the incentive to come back again and again to view new products throughout the holiday season. Check out the live Facebook contest (live November 28 – December 23, 2016), or view it below. Have a Contest in Mind? Are you interested in running a Facebook contest, or hosting a contest on your website? webShine can help. Contact us, and we’d love to hear what you have in...

A Strategic Approach To Small Business SEO

Here at webShine we often work with small, local clients to execute SEO strategies. Often we hear the question, “how can we compete with [large company] on the search engine results page?” It’s a legitimate question and the task of competing with large, big-budget SEO operations is a tough one. Fortunately, what big companies gain through resources and sheer size they lose in nimbleness, creativity and authenticity. As an example, let’s look at the advantages of a large travel company such as Expedia or Travelocity. These larger sites have a strong “domain authority” which means Google knows and trust them, they have lots of links into and out of there sites and they have a lot of resources! In comparison, here are a few advantages of smaller companies. Smaller sites can be nimble in their keyword focus, changing keywords as needed. While Expedia can’t give specific focus or favoritism to a location, such as Aspen, a smaller more focused company can. Lastly, small companies can be authentic. Although Travelocity might have content about Aspen attractions a smaller travel company, based in the area, can provide unique and completely authentic content about Aspen. An advantage that can make all the difference. Now that we understand the competitive advantages, we can start to identify the actions smaller companies can take to compete on the search engine results page.   Compete for Long Tail Keywords Long tail keywords can be a great way to compete in specific niche’s because large companies like Expedia aren’t going to be trying to show up for “best Aspen snowmobile guiding service” whereas a smaller business can...