webShine Goes to Google!

webShine Goes to Google!

We are excited to announce that webShine was selected to participate in the 5th annual Google All-Stars Summit. As a selected agency in this program, we won a one-day trip the Google Headquarters in San Jose, California. Although the trip was short, Google kept us busy. The day was filled with a variety of speakers focusing on optimization techniques, products updates, marketing theory and Google innovation philosophy. Of course, a trip to Google would not be complete without a tour of their amazing campus which includes everything from lap pools, hair salons and volleyball courts (they’re just missing a ski resort.) In true Google-style, they treated us to a party, complete with an adult bouncy house and local wine tasting. Here are some of our favorite take aways: We are in the “Participation Age” and are consumers are our best content creators. Engagement is extremely valuable. Aim to create content that is able to educate, entertain and inspire. Moments marketing allows you to take advantage of micro-moments. Searches that include phrases such as “near me” and “near by” have doubled over the past year. Identifying your customers micro-moments then ensure you are there when they are searching. Google’s 10X Innovation: Google believes that innovation can come from anywhere and encourage their employees to not only think out of the box but think big. Google is committed to improving their Partners Program and webShine will continue to be an active member.  The All-Stars competition is on-going and our goal is earn enough new clients to participate in the summit again next...
Referral Spam: What It Is and How to Deal with It

Referral Spam: What It Is and How to Deal with It

What Is Normal Referral Traffic? Referral traffic is traffic that was “referred” to your site from another site. Basically, legitimate traffic comes from sites that link to your site. For example if you visit our post Standard for Robot Exclusion and click on the Brian Ussery link, the referral traffic report for BrianUssery.com would show referral traffic from webShine’s site. What is Referral Spam? Now that we know what legitimate referral traffic is, let’s talk about fake referral traffic or Referral Spam. Referral Spam is pseudo traffic from other sites that isn’t naturally linking to your site. Visits may happen, but most spam referrals simply deceive your Google Analytics (GA) code to record a false visit without actually visiting. Two types of Spam Referrals: Crawler Visits and Ghost Referrals Crawler Referrals (most of which are automated web robots) visit your site, resulting in “legitimate” traffic sessions. Alternatively, Ghost Referrals are spam referral visits that don’t come to your site, but trick your Google Analytics code into registering a fake session through an automated script. Why do these spammy sites visit my website? These companies aren’t solely targeting your site, they’re simply hammering thousands of sites per day. Your site is one of many caught in a wide net. The purpose of Referral Spam is to show up in your GA report and to possibly pique your curiosity enough so that you click through to their site. These unsavory spam characters have lots of tactics to make money from your clicks, including redirection to a storefront, spamming ads and pushing a marketing scam. The best policy in dealing with these sites...