Local Search Listings Change to a 3-Pack Style on the Desktop

Local Search Listings Change to a 3-Pack Style on the Desktop

It’s evident that Google wants the desktop search experience to align with the mobile search experience. This strategy is readily apparent in Google’s newest change: moving from a 7-pack listing to a 3-pack listing in local search results on the desktop. The 3-Pack The “pack” style lists local businesses in a box, with the option of clicking on the map, website or directions. Here’s what a 3-pack looks like:   The old 7-pack style is simply an extension of the 3-pack, listing 7 businesses instead of 3. Why did Google make this change? The 3-packs fit exactly on a mobile phone screen. Since Google is emphasizing mobility these days, it makes sense that they would bring the desktop version in line with the mobile version. There are also questions of whether sites in positions 4-7 in the 7-pack received much traffic. If these lower positions got significantly fewer clicks, then Google possibly figured “What’s the sense in showing them?” However, these lower listings were a branding opportunity for businesses on the desktop. Now if local businesses have more than 2 competitors, they’ll need to work harder to capture the attention of searchers. What does this change mean for my website? If your business remains in the 3-pack, that’s good news, but it’s not a reason to rest on your laurels. Google continues to tweak Local Search factors and changes on their end could mean that you’re no longer in the sought-after box. Additionally, your competitors have probably figured out this new reality and are optimizing their web pages to bump you out of the coveted 3-pack. If your business...
How to Find webShine’s Office in Basalt, Colorado

How to Find webShine’s Office in Basalt, Colorado

Our address is 231 Midland Avenue, Suite #101, Basalt, Colorado 81621. We’re located in the eastern, red brick Riverwalk Building on the river side, at ground level. We recommend parking on Midland Avenue in front of the Riverwalk Buildings which is free for 2 hours. Watch this quick video to easily find our webShine office.  The video starts on Midland Avenue, looking towards the Frying Pan River.     If you’re in Basalt, drop in for a chat!...