New Google Algorithm Gives Weight to Mobile Sites on April 21

New Google Algorithm Gives Weight to Mobile Sites on April 21

With Google’s new algorithm release on April 21, they’ll expand the role that mobile friendliness plays as a ranking factor. Why is Google making this change? We all know that people are increasingly using their mobile devices to access the internet. Last year use of the internet underwent a paradigm shift: the number of mobile users surpassed desktop users. This is a colossal change and Google needed to update their formula to address the shifting landscape of search. What will the new algorithm focus on? Google wants to make sure that people have a good mobile experience. To achieve this goal they changed their search algorithm to give weight to mobile web pages when accessed on mobile devices. This won’t affect desktop search. It doesn’t make sense to get a mobile search result on your desktop or vice versa. How do I know if my website conforms to Google’s new algorithm? Since mobile friendliness is now being used as a ranking factor, it’s imperative that your website uses mobile strategies. One evaluation tool is the Mobile Friendly Tool, shown below. It lists factors to change to assure compliance. For webShine clients, we’ll use this tool’s feedback to audit your sites and update, if needed.   Another tool that helps with mobile worthiness is the Google Webmaster Mobile Usability Report, shown below. We’ll monitor this report for our clients and make updates where needed. If you’re not a webShine client and want to see your Mobile Usability Report, follow these steps. 1. Log in to Google Webmaster Tools 2. Click on your client name 3. Click Search Traffic 4. Click...