webShine at SES San Francisco Session Summary Two: Two Useful Tips from Three Speakers

webShine at SES San Francisco Session Summary Two: Two Useful Tips from Three Speakers

Earlier in September, I made my way from Colorado to California for SES San Francisco. Since returning to Aspen, I have been reviewing my notes from the conference sessions, digesting the information, and searching for unique and exemplary advice. In this second installment covering the SES conference, I highlight three different sessions, with a focus on social media, website engagement, blog post writing, and content marketing. Mel Carson, Brand Ambassador at Majestic SEO, spoke on day one of the conference in a session titled The Marriage of Social & PR: Making It Work for Your Brand. Though his presentation was full of useful tips, there were two recommendations I found to be the most insightful. Carson spoke about the importance of context. As content marketers, taking into consideration context is hugely important in maximizing the reach of any one single piece of content, whether it be a blog post or a tweet. Carson suggested thinking about where your audience is, what they are doing, what mood they might be in, and what device they are using when engaging with one of your blog posts, videos, or social media messages. Taking even a few minutes to consider context will draw you closer to your audience and their needs, and as a result, may lead to a stronger content marketing campaign. During his presentation, Carson shared a slide showing that, in the morning, there is a significant increase in internet activity as people catch up on news, email, and other information. It is wise to experiment with publishing times for social media and blog content. Though, according to Carson’s data, the...
webShine at SES San Francisco Session Summary One: Blogging Best Practices

webShine at SES San Francisco Session Summary One: Blogging Best Practices

Last week, webShine attended SES San Francisco from September 10 – 13. As a member of the webShine content marketing team, I made certain to be in attendance at the content marketing sessions to hear all about what other online marketers are up to these days. On day one of the conference, I attended the blogging session called Badass Blogging: Best Practices to Enhance Your Customer Outreach with the speaker Jennifer Evans Cario of SugarSpun Marketing. She began the session by asking how many people decided to attend the blogging session based off of the title, as she had not selected the title herself, and wanted to gauge the title’s compelling quality. In all honesty, I would find any lecture about blogging to be worthwhile because writing on blogs is a vital piece of content marketing. In my opinion, there is always more to learn, and always more experiments worth testing. Cario then went on to establish the importance of blogs in generating leads and conversions. According to Cario’s data, websites with blogs generate 67% more leads than those that do not have a blog. Based off of that statistic alone, it is clear that blogs play a huge role in online marketing. Furthermore, websites with blogs have 55% more visitors and 97% more inbound links. The reason for such impressive data is that blogs are the home of fresh and new content, which the search engines love just as much as visitors. Cario argued that many companies have found social media marketing to be easier, and thus, have dropped their long winded blog for the brevity of a...