The New Look of Google SERPs: Google Doesn’t Want Me to Leave

The New Look of Google SERPs: Google Doesn’t Want Me to Leave

As a couple of members of the webShine crew will be at SES San Francisco in September, we have been searching the web for deals on flights from Aspen to San Francisco. Though, during our search, we paid more attention to the updates to the search engine results pages (SERPs) that Google has been rolling out throughout the summer than flights, hotels, and restaurants. Case in point. Check out the Google SERP that came up after searching for “flights from aspen to san francisco”. Rather than using Google as a portal to popular booking sites like Expedia or Orbitz, Google has established its dominance in the SERPs by placing a Google flights search module at the top of the page, just under the paid search listings and just above the organic results. When searching for “hotels in san francisco”, I came across a similar situation where Google placed their information on nightly rates and reviews about San Francisco hotels just below the paid search field and just above the organic search results. In addition to the paid and organic areas on a SERP, there is now a new area for Google sponsored search results. Another addition to the Google SERP is the image carousel, whose presence at the is a bit more attention grabbing. As shown in the screen shots below, Google’s image carousel shows an images of hotels and restaurants, reviews, price range, and more. Google’s image carousel incorporates images, customer reviews, and other useful information into a SERP. With the localization and integration of information about a restaurant or hotel onto the Google SERP, web users now...