Tips for Selecting a Web Font: Choose a Web Font that is Legible and Aligns with a Brand Statement

It is almost a given at the this point in time that whenever the phrase content marketing is dished out, it will be followed up by something like “content is king”. Yes, I do agree that on the web content is king, but only to a certain degree. However, the visual component to content, a huge one being web typography, can also be considered king depending on your bias. Having even a modicum of web typography education is vital when distributing content on the web. Web fonts are the clothing that adorns content. Since content communicates a brand’s message, then content’s clothing, being a chosen web font, must work in conjunction with the content to deliver a consistent brand expression. Content and web fonts go hand-in-hand. Selecting a typeface simply because it is well liked is not good enough when discussing web typography, and typography in general. Web designers do quite often work with typefaces they like, but the decision to use a certain typeface over another is most certainly not based purely off of preference. This is not to say that well liked typefaces are contraband. Though, first and foremost, before running over to ever-popular Helvetica, it is important to consider a company’s brand. Take the time to ponder the message your brand would like to communicate on the web. Jot down some ideas and goals. Upon having generated a sketch of your brand’s mission on the web, the next step is to select typefaces that convey this message successfully. If an already established brand, there will most likely be brand constraints with typeface guidelines. Having such brand...