Google Analytics – Innovative, Effective & Free

At webShine we use Google Analytics on all of our customers’ websites to better manage organic and pay per click campaigns. Why? We could go on forever, but here are our favorites features of Google Analytics. Innovative – Google is constantly investing in ways to improve Google Analytics. Recently Google announced Universal Analytics which changes the way data is collected and organized in a Google Analytics account. Currently in beta, Universal Analytics integrates data across devices and platforms, improves lead generation, allows for the customization of dimensions and metrics, and improves our understanding of how a mobile application performs. User Friendly – Google Analytics collects and sorts an enormous amount of data. Its user-friendly interface is appropriate for GA beginners and experts alike. Via one hour training sessions with the webShine team, our clients are equip with the know-how to access the analytics data that interests them most and allows them to make data drive marketing decisions. Integrated – Via the Google Analytics Tag Manager the implementation of Google Analytics tracking code along with website tags is quick and easy. It makes digital marketing more efficient as we can now launch new tags without going to an IT or developer team. And of course, Google Analytics is free,  allowing us to invest marketing dollars towards other great channels … like Google AdWords....