Drupal SEO Modules, Screencasts, and More

Drupal SEO Modules, Screencasts, and More

At Drupal Camp Colorado in June, I decided to start blogging and creating video casts which demystify Drupal SEO. For the past three years, I’ve specialized in Drupal SEO on sites small and large, D5-D7. The common theme of the online literature is a lot of talk about which modules to install and activate, but not enough discussion about how to configure them to actually improve your website’s rankings. Sure, there is no standard configuration which will work for all websites, but there are certainly some best practice which will work for most. With the risk of repeating the basics of the far more thorough lists of Drupal SEO modules available, here are the Drupal SEO modules I’d recommend installing on all websites: Measure & Refine Google Analytics (D5, 6, 7) – Before I start improving a website’s rankings, I like to establish a baseline of current organic search traffic and create a means to measuring the improvements as the SEO campaign progresses. URLS Path Auto (D5, 6, 7) – Automatically generate path aliases based on type of content. The fun comes in creating an SEO friendly pattern. Global Redirect (D5, 6, 7) – Add this module to ensure that only one version of each piece of content is available. For example, node/22 redirects to its applicable alias. Path Redirect (D5, 6) or Redirect (D7) – Ensure the search engines don’t find 404 errors by adding 301 redirects. Indexation Site Verification (D6, 7) – Simple module which makes verifying a domain with Google, Yahoo, and Bing Webmaster Tools easy and quick. XML Site Map (D5, 6, 7) – Improve...