Facebook in Tanzania

Facebook in Tanzania

In early February I spent a week in Moshi, Tanzania visiting friends and checking on the progress of To Return, a non profit organization dedicated to promoting education for the children of porters and guides on Mt. Kilimanjaro. The week was packed with visits to schools, families, and spending time with students who have received scholarships from To Return. One afternoon Joel, a local guide, and I meet in an internet cafe to talk about Facebook. Joel has lead countless climbers to the top of Mt. Kilimanjaro and was about to take us on safari to the Serengeti. He keeps in touch with past customers via email, and was curious to learn more about Facebook. Over the course of a few short lessons, Joel created a Facebook profile and is now able to connect with his customers in a new way – sharing photos and updates of his recent trips over Facebook. webShine is dedicated to making a lasting positive impact both locally and globally. In addition to discounted rates for non profits, the webShine team is committed to helping local businesses in developing countries enter into the online space via social media and search engine...
More About Us

More About Us

webShine was founded in January of 2011 by Lori Calcott and Lindsay Reither Halsey. We’re located in Aspen, Colorado, more specifically at the base of Aspen Highlands. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and currently in Google AdWords, the Microsoft AdCenter, and Facebook Ads. She specializes in integrating paid search campaigns with search engine optimization through detailed analysis of performance statistics. When not at work, Lori spends time with her family (husband Aaron and two kids, Quintin and Camryn) and can often be found hiking and skiing the Highland Bowl. Lindsay is a mountain guide/ski patroller turned search engine marketer. She graduated from Dartmouth College with a degree in Economics. Originally from St. Louis, Missouri, Lindsay has been working in SEM and web analytics since 2008. Her primary interest is search engine optimization particularly in running Drupal SEO campaigns for small to large sized businesses. Outside of webShine, Lindsay skis, hikes, and bikes in the Aspen area. She also is the founder of a small non profit in Tanzania, To Return and continues to enjoy travel and guiding as time allows. Both Lori and Lindsay are Google Analytics and Google AdWords Individually...